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New studies show that late-stage colorectal cancer is appearing in younger populations, killing 900,000 people each year. Despite its prevalence, most people at risk don’t know they’re experiencing symptoms or that they should be getting regularly screened.

#CheekyChallenge is the world’s first social media movement that uses your selfies to bring attention to colorectal cancer during Colorectal Cancer Awareness Month in March. Grab a photo of your backside (clothed or nude) and post it on social media using one of the captions below to start a conversation with your followers about colorectal cancer.

Your post could save a life by encouraging someone to check for symptoms or get screened. In your post, tag us at @CheekyCharity, use the hashtag #CheekyChallenge, and nominate three friends and your favorite celebrity to join in on the fun.

Through this Cheeky Movement, we aim to:

• Raise awareness about colorectal cancer and symptoms, especially within younger and LGBTQ+ communities

• Encourage more people to get screened and support those who can’t afford care

• Fund early detection research

Cheeky Charity began when our founder David posted a butt pic on Instagram – and it quickly became his most popular post. That got David thinking about his dad, who had recently had polyps removed to keep him from developing cancer. David decided he wanted to use cheeky selfies for good. So he asked others to post their butt pics as a cheeky way to fight cancer.

Every week in March, we feature a “Peach of the Week” to highlight a member of our community who’s taken the #CheekyChallenge. Join the likes of Drag Race alum Jackie Cox, travel blogger Jeff Perla, and many others who’ve bared all for good.

Are you ready to accept our #CheekyChallenge?

Caption 1:

I’m posting my 🍑 as part of @CheekyCharity’s #CheekyChallenge campaign to raise awareness for colorectal cancer. I challenge @Friend1, @Friend2, @Friend3 and @Celebrity to take the #CheekyChallenge with me!

Caption 2:

Our butts have been taboo for too long! @CheekyCharity wants you to take the #CheekyChallenge to destigmatize our behinds, and make them a priority by putting our 🍑s front and center. Let's save lives by lifting our posteriors out of the thirst-trap territory they've lived in for years and using them to start a conversation about colon health. Who knows? Your butt pic could save a life.

I nominate @Friend1, @Friend2, @Friend3 and @Celebrity to take the #CheekyChallenge with me!

Caption 3:

Proud participant of the #CheekyChallenge, raising awareness for Colorectal Cancer Awareness Month. CRC is the second cause of cancer-related deaths and reports show a growing # of young adults getting diagnosed at a late stage. No matter your age, if you’ve had:

- A change in consistency of your 💩 (especially narrow 💩)
- Unexplained weakness / fatigue
- Blood in 💩 (note: eating beets can cause a similar look)
- Tried to 💩 but no 💩
- Abdominal pain
- Family History of CRC

OR if you’re 45+ years old, MAKE AN APPOINTMENT WITH YOUR DOCTOR - IT CAN SAVE YOUR LIFE!

To continue the @CheekyCharity movement, I nominate: @Friend1, @Friend2, @Friend3, and @Celebrity. To everyone else, you can still participate by starting a new chain – just go to cheekycharity.org/challenge and repeat what I'm doing!