David Russo, Founder

After 10 years working in the healthcare diagnostics industry, David left to pursue his own ventures. His dream was to start a non-profit that could generate it’s own revenue (like Newman's Own - look it up!). First was a real estate company, then a restaurant, a drone media business, and a telepsychiatry company. After varied success, David stopped everything to travel the US throughout 2021. During that trip, the idea of Cheeky Charity formed as a way to give back while hiking in the backcountry. David started an Instagram page, combining butt pics with helpful information related to colorectal cancer, leading to where we are now.