Butts & Badges
Wear a Pin. Start a Conversation. Break the Stigma.
We’re not shy about butts, and we don’t think you should be either. Colorectal and anal cancers are serious, but the silence around them doesn’t have to be. These cancers are highly preventable and treatable when caught early, yet too many people miss the signs because no one’s talking about it.
That’s why we created Butts and Badges. We’re calling on clinics, LGBTQ+ centers, and healthcare heroes everywhere to wear their Cheeky Charity pin loud and proud. While March is the spotlight season—hello, Colorectal Cancer Awareness Month and Anal Cancer Awareness Day—these pins are made to be worn year-round.
A little pin can go a long way. It sparks conversations, challenges stigma, and saves lives. Plus, it looks great on a white coat, lanyard, scrubs, or even your favorite tote.
So go ahead. Pin it. Wear it. Talk about it. Your badge might be the reason someone gets screened.
Why It Matters
Colorectal cancer is the second leading cause of cancer death in the U.S., and cases are rising in adults under 50. Many don’t know they’re at risk.
Anal cancer cases are increasing, particularly in LGBTQ+ populations, yet awareness and screening rates remain low.
Stigma and misinformation prevent people from seeking care, but a simple conversation can change that.
When you wear a Cheeky Charity pin, you’re making it easier for people to ask questions, learn about screening options, and feel empowered to take control of their health.
how it works
❤︎
how it works ❤︎
Sign up – Let us know your clinic, organization, or team wants to participate. We’ll send you Cheeky Charity pins and an awareness resource kit.
Wear your pin – Rock your badge throughout March, especially on March 21 for Anal Cancer Awareness Day.
Start conversations – Use our Conversation Starter Guide to make talking about colorectal and anal cancer easier and more approachable.
Share the love – Snap a photo of your team wearing their pins and tag @cheekycharity on social media to help spread awareness!
What’s in the Awareness Kit?
Cheeky Charity Awareness Pins for your team
Conversation Starter Guide with key facts and messaging tips
Patient & Survivor Support Info to share with those in need
Key Awareness Dates & Social Media Toolkit to help amplify the message
For three years, these pins have helped start conversations nationwide, and we’re confident they can do the same in your community.
Join the Movement
Are you a healthcare provider, clinic, or advocate ready to break the silence on colorectal and anal cancer? Sign up now to receive your free Butts & Badges kit and help us start more conversations that lead to more screenings, early detection, and lives saved.
Awareness isn’t just about information, it’s about action. And it starts with a pin.