Butts & Badges

Wear a Pin. Start a Conversation. Break the Stigma.

Colorectal and anal cancers are serious, but the silence around them doesn’t have to be. These cancers are highly preventable and treatable when caught early, yet too many people miss the signs because no one’s talking about it.

That’s why we created Butts and Badges. We’re calling on clinics, LGBTQ+ centers, and healthcare heroes everywhere to wear their Cheeky Charity pin loud and proud. While March is the spotlight season—hello, Colorectal Cancer Awareness Month and Anal Cancer Awareness Day—these pins are made to be worn year-round.

A little pin can go a long way. It sparks conversations, challenges stigma, and saves lives. Plus, it looks great on a white coat, lanyard, scrubs, or even your favorite tote.

So go ahead: pin it, wear it, talk about it. You might be the reason someone gets screened.

Join the 120 Centers (13,050+ Staff Participants) Already Committed to March 2026

how it works

❤︎

how it works ❤︎

  1. Sign up below by Feb 15 for our Mar 1 Program Launch
    Let us know you, your clinic, organization, or team wants to participate. We’ll keep you updated on the program, send you Cheeky Charity pins and an awareness resource kit.

  2. Educational webinars offered Feb 26 (Time TBD)
    Offering education to everyone participating in the program.

  3. Wear your pin – Rock your pin, especially throughout March for Colorectal Awareness Month and on March 21 for Anal Cancer Awareness Day.

  4. Start conversations – Use our Conversation Starter Guide to make talking about colorectal and anal cancer easier and more approachable.

What’s in the Awareness Kit?

  • Cheeky Charity Awareness Pins for your team

  • Conversation Starter Guide with key facts and messaging tips

  • Patient & Survivor Support Info to share with those in need

  • Key Awareness Dates & Social Media Toolkit to help amplify the message

These pins have helped start conversations nationwide, and we’re confident they can do the same in your community.

Join the Movement

Are you a healthcare provider, clinic, or advocate ready to break the silence on colorectal and anal cancer? Sign up now to receive your free Butts & Badges kit and help us start more conversations that lead to more screenings, early detection, and lives saved.

Our 2026 pins have officially found their forever homes — we're all out! But don't worry, the 2027 batch is on the way. Join the 2027 waitlist to be first in line.

Awareness isn’t just about information, it’s about action. And it starts with a pin.

Program Sponsors