Our mission is to facilitate colorectal & anal cancer prevention, early detection and support, focusing on the LGBTQ+ community.
We help you identify symptoms, get screened, prioritize your health, and love your body.
Join the movement and help us fight colorectal cancer
Proud member of the American Cancer Society’s National Colorectal Cancer Roundtable.
About colorectal cancer
Colorectal cancer is the second leading cause of cancer deaths in the United States.
1 in 23 men and 1 in 25 women will be diagnosed with colorectal cancer in their lifetimes.
25-30% of colorectal cancer patients have a family history of the disease.
1 in 3 people are overdue for a colorectal cancer screening. But affordable, take-home options exist.
60% of colorectal cancer deaths could be prevented with screening.
Black Americans are more likely to be diagnosed and die from colorectal cancer than most other groups.
Less than 50% of Asian Americans are up-to-date with colorectal cancer screening.
Indigenous communities have higher rates of colorectal cancer than their White counterparts.
Ashkenazi (Eastern European) Jews have one of the highest risks of colorectal cancer of any ethnic group in the world.
Information source: fightcolorectalcancer.org
Supported by
Cheeky Charity partners with Federally Qualified Health Centers
We partner with Federally Qualified Health Centers such as Southern California’s DAP Health to improve their colorectal cancer (CRC) screening rates using our proven step-by-step system:
Data collection and analysis
Root cause investigation
System and process enhancements using Epic
Coordination with Labcorp
Staff training
American Cancer Society National Colorectal Cancer Roundtable Member
Cheeky Charity is a proud member of the National Colorectal Cancer Roundtable (NCCRT), a dynamic collaboration comprising over 190 organizations nationwide. Our shared commitment revolves around taking decisive action in the screening, prevention, and early detection of colorectal cancer.
The NCCRT encompasses federal agencies, state health departments, advocacy organizations, professional societies, cancer centers, academic institutions, health plans, private industry, and more. This network allows us to draw on a wealth of expertise and resources in our collective pursuit of advancing colorectal cancer initiatives.
Together, we address critical gaps in research, programs, activities, and services related to colorectal cancer. We are dedicated to advancing colorectal cancer prevention and early detection throughout the United States.
Grant Recipient of the Prevent Cancer Foundation
We’re honored to be a recipient of a $25,000 grant from the Prevent Cancer Foundation, the only non-profit organization in the United States focused solely on saving lives across all populations through cancer prevention and early detection. The Foundation has helped countless people avoid a cancer diagnosis and catch symptoms early with their extensive research, education, outreach, and advocacy.
The Foundation’s vision is to reduce cancer deaths by 40 percent by 2035. To achieve this, The Foundation is committed to investing $20 million for innovative technologies to detect cancer early and advance multi-cancer screening, $10 million to expand cancer screening and vaccination access to medically underserved communities, and $10 million to educate the public about screening and vaccination options.
David Russo and the selfie that started it all
On March 21st, 2021, a single butt pic taken in Palm Springs became the catalyst for an international movement.
When our founder David posted his first butt pic on social media, the post received far more attention than any other post on his feed. This got him thinking: his dad had recently had colorectal polyps removed to prevent him from developing colon cancer. Was it possible to use selfies and social media to raise awareness about colorectal cancer?
For the next six months, David took more butt pics each time he was in an amazing, secluded location. In July 2021, Cheeky Charity became a non-profit. The rest is history.