Our Story
On March 21st, 2021, a single butt-pic taken in Palm Springs became the catalyst for an international movement.
When our founder David posted his first butt-pic on social media, the post received far more attention than any other post on his feed. This led him down a train of thought. David’s dad had recently needed to have colorectal polyps removed to prevent him from developing colon cancer. Was it possible to harness the power of social media so that our glutes could be used for good and raise awareness of colorectal cancer?
For the next six months, David snapped butt-pics each time he was in a secluded location. In July 2021, the non-profit organization Cheeky Charity began and the #MarchYourButt campaign was soon to follow.